How to Write Quality and Attractive Content

Writing quality and interesting content is an option. You can choose to allocate the time it takes to work to create quality content and build a brand well. Or you can choose to take the easy path and write the potluck content, an option that ultimately hurt you because it will only waste time and energy.

The options for content marketers are clear. To improve SEO rankings, get traffic and leads, you need to create compelling and qualified content for your blog or website.

When you write original content, search engines will help your site get more exposure. Google does not like and will penalize sites with duplicate content. On the other hand, Google wants to reward high quality sites that contain original content. So interesting content not only makes the website better, but also improves the ranking of the site, which can have a very positive impact on your business.

Tips on Developing Qualified and Attractive Content

Whatever your reason for owning a website, whether for business or personal hobby, it's important to run it right. In this article, we will present some tips for developing quality content.

First we need to see what makes a content so quality.

Create Original Content

As mentioned above, original content is aligned with Google and your site visitors. Tracing the content of others will lead to Google penalties that can get you back to square one.

Original also means originality. Your idea must be original. Using the same concept or post again and again means not original. When your content is published, no one will give a link to it, and this means violating the purpose of writing the content from the beginning.

Focus on Creating Strong Headlines

Good headlines arouse interest and invite readers. Consider the following statistics:

1. 80 percent of people will read your headlines
2. But only 20 percent of those people will read the entire contents of your content.

This is what makes your headline as important as the article itself.

Can Provide Answers

What is the ultimate goal of search engines? Your answer is correct when it says "To provide some answers." Google is good at this. Type a question on Google and you will be presented with links, pictures, and videos.

When people use search engines, all they want is an answer, and it becomes a search engine's job to provide answers. Similarly, when people read a blog post, view an infographic, or watch a video, they want answers to gain knowledge. One important tip for you, people not only want answers, but they want answers quickly. So make your content easy to read so people can capture important parts quickly.

Try reading titles or subtitles from non-fiction books or articles. Readers will be made to wonder or feel curious. It is the author's job to provide answers and present supporting information.

Accurate In Reporting and Taking Information

You write an article for a corporate blog, hundreds of people read it but it turns out what you write is not accurate. Can you imagine the negative impact on your company and your personal reputation. Remember, your blog is a reflection of your company. If there is a problem with the blog, it will have an impact on how people view your product.

Every statistic you display must be verified. Many blog posts will link to the stats and sources.

Accuracy builds reader trust. Here are some tips related to this:

1. Consider who you are linking to. Is the source trustworthy and authoritative? Giving links to quality websites will build more trust from your readers.
2. Gives a link to more content. The more you support what you write, the more reliable your content becomes.
3. Create links to other sources and content to help search engines know the content of your content, and how it should be categorized.

Create Engaging Content

Engaging content offers something new, new perspectives, knowledge, something useful, inspiring, or entertaining. Engaging content gives the reader something they've never seen before
Create Engaging Content

Engaging content offers something new, new perspectives, knowledge, something useful, inspiring, or entertaining. Engaging content gives the reader something they've never seen before.
Here are some tips to help you write engaging content:

1. Make the reader wonder. This does not mean making unfinished posts, but includes questions that make the reader reflect on how they can implement the knowledge you provide.
2. An impressive introductory part. Want to know how fast people make judgments about a blog post? Most people may only need to read a few initial sentences to determine a post worth reading. Tell the reader why they need to stay on your content and tell what you will discuss on this blog post. Make them want to read it.
3. People love stories. You can use anecdotes in the introductions or stories in blog posts. Stories can help clarify a point. If possible, add a story to your blog post. This will make the post more engaging and also help the reader learn.

When you provide content that invites many comments, search engines will find your postings important and updated on a regular basis. This is a great way to get search engines back to your site more often.

Communicate Better By Adding Images and Videos

People learn differently. Some people learn better by seeing, while others learn better by listening. To be sure, additional visuals make people learn better. Whether images, videos, or diagrams can help illustrate your points. Please open any modern books and you will find images used to enhance the literacy and reading experience of the author.
Whatever you write, add a picture. No one wants to see paragraphs of text only, so add an image to build or add value.

Write Short Content and Taper

One important writing lesson is to limit mistakes. It's quite challenging and takes hard work, but makes your composition a lot better.

Nothing better than a brief blog post or article directly at the heart of the issue that contains information.

So do not focus on the number of words. Longer blog posts do not necessarily mean better posts. And often, making short blog posts is harder and more time consuming than writing as much as you can.

Always Update Your Website Or Blog

Starting a blog or website is a commitment. When you write some posts and then leave this assignment, you will not have many new readers or subscribers. Not only that, search engines also do not like sites that are not regularly updated.

If you have a blog or site, you need to update it regularly with quality content. Many sites with the best content are updated regularly. Sites that post more often have a stronger visitor wave.


Qualified Content Features

To be more clear, here are the characteristics of quality articles that you need to pay attention to. When your content meets all these standards it means you're doing a good start.

Qualified Content Easy to Find (Findable)

The content you write will be useless if nobody reads it. Your content should be easy to find in at least two ways:

• From within your site. When someone is already inside your site, they should be able to find your latest and best content.
• From outside your site. This means through search engines. People who do not know you or your website should be able to find content via Google search.

The best way to be found by search engines is to customize the content with relevant keywords. Then content optimization for that keyword.

Quality Content Shared (Shareable)

There are two things that make content shareable:

1. People want to share it. When people find great content, they want to spread it out, at least include it in the Facebook timeline.
2. Content is easy to share. Make people easy to share your content.

Here are some basic things about shareable content:

1. Start with a really good ally. Do you want to share it? When you are ashamed to tell a friend what you just positng, this means your content is not good enough.
2. Allocate time for "framing." This means headlines, images, and sections that appear on Facebook. The more people who see your headline and feel attracted, the more likely they will click and read. This maximizes their potential to share it in their network.
3. Use easy sharing tool. Use what you need to encourage readers to share your cash.

Quality Content Easy Read (Readable)

Readability is very important for text. Good design and good writing related in it. From a design perspective, the readable content means no weight for the eyes, so pay attention to the following factors:

1. Writing size
2. Text color and background. For example, red on a black background is not a good idea.
3. Column area. Too wide will make the reader get lost when moving back to the left margin
4. Leading (vertical distance between lines not too close).

Good Content Always Remembered (Memorable)

Good content will not only entertain you for 2 minutes and then disappear from the mind. Content you always remember, keep you coming back to visit it, and recommend it to friends or colleagues. You can make the content more memorable by ensuring answering the question, "So what?" Or by creating content that not only imitates what others have already said.

Writing quality and interesting content is not easy, but it will be easier when you write something that you have passion in it. The interesting thing about content is timeless. You can write something today and 3 years from now what you write is still viewed and shared, which brings traffic back to your site.